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Nike, Inc. (Pronounced Ny-key)(IPA: /na?ki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the world''''s leading supplier of athletic shoes and apparel[2] and a major
nike shoes manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon.
The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike,
nike shoes kidsthe Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, Team Starter,
www.nike.co.nz and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[3] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name.justin timberlake clothing line Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.
Bowerman''''s Waffle RacerNike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated
nike shoesas a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight''''s car.
The first shoe to carry this design that was sold to the public was a soccer cleat named "Nike", which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing
nike shoes tool for the rapidly growing company.
The company''''s first self-designed product was based on Bowerman''''s "waffle" design in which the sole of the shoe was inspired by the pattern of a waffle iron.
By 1980, Nike had reached a 50% market share in the justin timberlake
www.niketeam.com clothing line United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to ''''word-of-foot'''' advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike''''s first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed
nike air maxseveral months earlier in April 1982.
Nike sells its product to more than 25,000 retailers
nike shoes in the U.S. (including Nike''''s own outlets and "Niketown" stores) and in approximately 160 countries in the world. Nike also sells its own products at nike.com that allows customers to design shoes and directly delivers them from manufacturer to your house. Nike sells its products in international markets through independent distributors, licensees, and subsidiaries.
